About Jordan & Being You
Living from your own strength
I’m Jordan — Master coach, NLP Practitioner, mindfulness coach, trainer, mental health & wellbeing advocate, author, mother, dancer, and full-time rogue. I help people reconnect with themselves, harness their energy, and step boldly into a life that feels aligned, confident, and fully their own.
I’ve always been drawn to growth and challenge. Growing up at Outward Bound in Anakiwa taught me to push boundaries, face the unknown, and trust my own resilience. I’ve competed on MasterChef, achieved big goals, and navigated rough patches where I had to rely entirely on myself. Those experiences taught me one thing: I can do hard things — and so can you.
Why I do this work
I believe that when we unlock the power of our minds, we tap into a superpower — the ability to focus our energy on what truly matters, make aligned decisions, and live with clarity and courage. I’ve seen it happen countless times: the moment someone realigns with themselves, embraces their own strength, and steps fully into their power — their confidence and energy shift, and it’s real.
My work is about helping you own your power and rise with unshakable strength.
When we live from our own strength, we change how we show up in the world. And that’s how collective healing begins — not through force, but through authenticity and alignment.
What makes me different
I keep it real, simple, and grounded. There are no one-size-fits-all solutions here — just honest, human-to-human coaching and transformation, support, and clarity. I meet you where you are, helping you strip back the unnecessary, embrace your courage, bring new ideas into action, and show up fully as yourself.
The Being You Values

A Pathway to Strength
These aren’t just values. They’re a lived process — the steps people take as they move from surviving to leading, from confusion to clarity, from self-doubt to emotional empowerment.
- Authenticity - Real over polished. Truth over performance.
We start by getting honest — with ourselves first. - Connection - To body. To others. To what matters.
Healing happens through meaningful connection. - Courage - It’s not the absence of fear — it’s moving with it.
I support people to face the uncomfortable and stay. - Simplicity - Let’s drop the noise. Strip it back to what’s real.
I help people uncomplicate life so clarity can rise. - Going Rogue - Permission to break the rules.
To ditch what doesn’t serve. To choose the way that actually works — not just the one that’s expected.
What That Leads To:
- Personal strength
- Emotional empowerment
- Nervous system safety
- Deepened clarity and direction
- Capacity to hold space for others
Founded by Jordan Shearer, coach, trainer, and full-time rogue, Being You helps people reconnect with themselves, harness their energy, and step boldly into a life they love.
Through Being You, you can discover practical tools, mindset strategies, and guidance to show up fully — in work, relationships, and life — and tap into your own strength to create real, lasting change and from that place of alignment, your growth becomes part of a wider collective healing.